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Casco Bay Boatworks

Client’s Objective

The client is reviving and expanding a long time family boat building business and wanted a website to increase his business’ exposure. He wanted to convey the values of traditional Maine boat building, his extensive range of boat building skills and the family history behind his boat yard operation.

Target Market

Commercial boat owners and pleasure boat owners throughout the mid-coast Maine region and those from out-of-state who travel or do boating in the region.

Features

The site features an extensive use of old images to convey the sense of tradition and family history in the business. We worked closely with the client to develop just the right theme and message for the written copy on the site, which was important to succinctly describe the range of services offered by the client without becoming too text heavy. The site also features a well developed links page – inclusive of the tight-knit aspect of the small world of Maine boat builders.

Technical Specs

The site consists of 8 pages, including an extensive links page which features numerous quality links to related sites. The site also features numerous photo images, many of which were drawn from the client’s personal collection and required digital upgrading to become web ready.

Results

The site has significantly increased the client’s exposure in the Maine boat building industry and lends credibility to the multi-generation legacy of his business. The client has incorporated the website link into his printed material and increased the effectiveness of his marketing message by having a website to supplement his marketing efforts.

Links Campaign

The client elected to initiate a links campaign to connect his site with specially selected and screened sites of related content. The campaign focused on sites considered likely to be heavily trafficked by the client’s target audience. Web research identified numerous quality sites which the links campaign pursued for reciprocal link exchanges.

Additional Marketing

CodeBond took the lead to assist the client to obtain advertising on a boating and tidal information site, which was discovered in the course of the links campaign.

www.cascobayboatworks.com