Ken Nye Poetry
Client’s Objective
The client is an award winning author of numerous poems about Maine and his life experiences. He recently published a book of his poems and was seeking a means to bring his work of poetry to the public eye and showcase his book.
Target MarketRetail booksellers, school and university libraries, online literary communities and poetry readers of all ages.
FeaturesThe site showcases the book and features excerpts from the book. A short bio of the author gives the reader a view into the author’s motives and orients the author’s writing within the general context of his life. The site integrates PayPal (e-commerce) so that inspired readers and retailers may purchase the book online. The site features a customized ordering page which accommodates individual purchases as well as bulk retail orders.
Technical SpecsThe site features 5 pages, including a customized order / contact page and a well researched poet’s community (links) page. The Order Page was constructed in PHP to facilitate integration of the PayPal feature and the dynamic and customized features which the page required.
ResultsThe client is delighted with the site and how it faithfully conveys the essence of his writings. Retail booksellers have commented on the ease with which they could place orders over the order page. Launched in April ’05, the author began to receive orders through the site in the very first weeks following the launch of the site.
Links CampaignThe client elected to initiate a links campaign to connect his site with specially selected and screened sites of related content. The campaign focused on sites considered likely to be heavily trafficked by the client’s target audience. CodeBond’s web research identified numerous quality sites which the links campaign pursued for reciprocal link exchanges. We attribute the quick and early success of the site to the link campaign effort.
www.kennyepoetry.com